The next two parts of the book cover these two categories of principle respectively, in addition to the application of tools and. The elimination reduction improvement creation net 4. Blue ocean strategy ppt slides by yodhia antariksa 60197 views. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a. Blue ocean strategy chapter 14 the four action framework chapter two. Blue ocean strategy focuses on the ability to create new market space where there is no competition and where the demand for the services becomes uncontested. These four formulation principles address how an organization can create blue oceans by looking across the six. Red ocean strategy break the value cost trade off align the whole system of a firms. In their 2017 new york times bestselling book, blue ocean shift, kim and mauborgne share how to put these practical marketcreating tools into practice to move from red to blue oceans and to do so in a way that people own and drive the process. The six principles drive the successful formulation and execution of blue ocean strategy.
Examining a wide range of strategic moves across a host of industries, these presentation slides highlight the six principles that every company can use to successfully formulate and execute blue ocean strategies. How is blue ocean strategy different from a classic differentiation strategy. Strategy is an action that managers take to attain one or more of the organizations goals. Blue ocean strategy summary by jessestarmer 395542 views. The six principles of blue ocean strategy this figure highlights the six principles driving the successful formulation and execution of blue ocean strategy and the.
Six paths framework blue ocean shift blue ocean strategy. Blue ocean strategy powerpoint template sketchbubble. On the other hand, there is not really an analytic framework to create blue oceans and principles to effectively manage the risk. Blue ocean strategy is about value innovation in general, in which no emphasis is put on reducing the speed to market. This is where the concept of value innovation is placed as the cornerstone of this strategy, and the six principles of blue ocean strategy are introduced, the latter. Download business strategy powerpoint template presentation templates by jetz. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. For app developers we help make the competition irrelevant. Blue ocean strategy ppt free download as powerpoint presentation. Ppt blue ocean strategy powerpoint presentation, free download. Blue ocean strategy free download as powerpoint presentation. Six principles of blue ocean strategy formulation principles execution principles 1 r95tct market boundaries 5. Blue ocean strategy tools strategy canvas a diagnostic tool for building a compelling blue ocean strategy it captures the current state of play in the known market space allow you to understand. An introduction to blue ocean strategy mba knowledge base.
Blue ocean strategy ppt slide 1 blue ocean strategy ppt slide 2 blue ocean. Business strategy powerpoint template by jetz on envato. Principles of blue ocean strategy free download as word doc. Our aim is to make the formulation and execution of blue ocean strategy as systematic and actionable as competing in the red waters of known market space. Kaizen strategy the innovation circle kellers brand equity model the mckinsey 7s framework the ansoff matrix the gemckinsey matrix the value disciplines model blue ocean strategy mintzbergs 5s strategy 5 steps of social media strategy bowmans strategy clock the technology life cycle kotlers five product levels weisbord sixbox. Blue ocean strategy powerpoint template slidemodel. The six paths framework in formulating blue ocean strategy. Blue ocean strategy powerpoint templates present better. With the launch of itunes, apple unlocked a blue ocean of new market space in digital music that it has now dominated for more than a decade. To stay ahead, the following 10 principles should be at the center of your customer strategy. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Maximizes opportunityminimizes risk mitigates risk increases odds of success 7.
Blue ocean strategy mintzbergs 5s strategy 5 steps of social media. Chan, mauborgne, renee, mauborgne, renee a download it once and read it on your kindle device, pc, phones or tablets. Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w. Blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. Apple observed the flood of illegal music file sharing that began in the late 1990s, enabled by file sharing programs such as napster, kazaa, and limewire. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. These four formulation principles address how an organization can create blue oceans by. This template includes most popular strategic models, matrixes and many more. Blue ocean principles business development consulting. Value innovation strategy canvas four actions framework six paths. Blue ocean strategy is a new way of thinking, a new strategic mindset, a bold new path to winning the future. This blog article is a overview of some of the key points of the book by w. Blue ocean strategy formulation the four principles of.
This strategy targets six principles that can be used in every organization so that they can arrive at a successful development and fulfilment of new markets. This framework is very innovative, as its principles challenge the conventional business strategy principles of fighting competitors headon. Blue ocean strategy including examples and pdf download. Based on best selling book, blue ocean strategy, this powerpoint presentation provides a systematic approach to making the competition irrelevant.
Jul 16, 2015 the blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. Built on common strategic patterns of blue ocean strategy. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets. The six principles of blue ocean strategy formulation principles risk factor each principle. A business strategy, in simple terms, is a documented plan on how an organization is setting out to achieve their goals. The authors of the bestselling blue ocean strategy have spent over a decade exploring that question. Aug 08, 2019 the second part describes the four principles of blue ocean strategy formulation. Examining a wide range of strategic moves across a host of industries, these presentation slides highlight the six principles that every company can. In this article you will learn how to make your competition irrelevant and have sales and profit. The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present.
Jun 15, 2009 the cornerstone of blue ocean strategy is value innovation. This is a workshop presentation developed by kb yip and ys lieu for a. Eight key points of blue ocean strategy heres the essence of blue ocean strategy captured in eight key points. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. What is distinctive about blue ocean strategy as a theory. Red oceans are all the industries in existence today the known market space. Blue ocean strategy is a concept that has been pioneered by insead professors, w. Blue ocean strategy how to create uncontested market space.
Ipf bos in order to optimize the implementation of blue ocean strategy, making the value of the company and the products to be better in the consumers. Business strategy powerpoint template by jetz on envato elements. Chan kim and renee mauborgne that describes the opportunities of vast, untapped market spaces, or blue oceans, that can be developed by expanding market boundaries or launching new or emerging and innovative industries. Blue ocean is a term used for uncontested market space compared to the red ocean that stands for the market space badly contested by battling competitors according to w. Blue ocean strategyblue ocean strategyintro strategic.
Blue ocean strategy ppt strategic management cognition free. The innovation in product, service, or delivery must elevate and make value for the market, although in chorus. May 30, 2017 t his month, we read blue ocean strategy by w. Blue ocean strategy tools a diagnostic tool for building a compelling blue ocean strategy it captures the current state of play in the known market space allow you to understand. Blue ocean strategy summary and examples slideshare. Principles of blue ocean strategy strategic management business. Blue ocean strategy seeks to make the competition irrelevant by creating a leap in value for both the company and its buyers. Strategy results from the detailed strategic planning process. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Powerpoint presentation on blue ocean strategy hr and. The cornerstone of blue ocean strategy is value innovation. Our annual unlimited plan let you download unlimited content from slidemodel.
Value innovation strategy competes in an uncontested market space. Blue ocean strategy presentation by ajay mohan goel 22067 views. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Six principles of blue ocean strategy reconstruct market. Provides stepbystep process provides a stepped process for implementation gives management an alternative to traditional strategies 6. A instead of competing in existing industries, blue ocean strategy equips companies with frameworks and analytic tools to create their own blue ocean of. Readytodownload professionally built powerpoint presentation template for blue. Jul 28, 2018 blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand. Summary capter 1 4 of blue ocean strategy by lauri di vino.
Achieved via the delivery of features that have a highest marginal benefit to customer needs. Scribd is the worlds largest social reading and publishing site. This strategy, which is based on extensive research of hundreds of companies spanning across decades and including several industries, proclaims that instead of battling competitors, companies can create new markets for themselves. Applying these core principles into your strategy will guide you in creating the right blue ocean strategy for your business. A term coined from the 2005 book, the blue ocean strategy, by w. Blue ocean strategy value innovation strategy canvas four actions framework errc grid six paths framework pioneer migrator settler map three tiers of noncustomers sequence of creating a blue ocean buyer utility map price corridor of the mass four hurdles to strategy execution tipping point leadership fair process. May 19, 2007 blue ocean strategy presentation by ajay mohan goel 22067 views.
Chan kim and renee mauborgne in the indie business book club. Each tool has a slide for the description and application within the strategy analysis. A blue ocean is shaped when a business achieves value innovation that creates value in chorus for both the buyer and the company. In their 2017 new york times bestselling book, blue ocean shift, kim and mauborgne share how to put these practical marketcreating tools into practice to move from red to. It offers 6 main principles out of which 4 are related to formulation and 2 are. A company will have more success, fewer risks, and increased profits in a blue ocean market. This templates provides iconography and diagrams to work with the blue ocean strategy tools. Blue ocean strategy bos is the simultaneous pursuit of differentiation and lowcost to create new market space. Strategy can also be defined as a general direction set for the company and its various components to achieve a desired state in the future. The structure can be created or recreated by the steps taken by players in the market. The six paths framework in formulating blue ocean strategy are 1 look across alternative industries, 2 look across strategic groups within industry, 3look across buyer groups, 4 look across complementary product and service offerings, 5look across the functionalemotional orientation of an industry and 5look across time to shape trends. Blue ocean strategy can be applied across sectors or businesses. Subscribe to envato elements for unlimited presentation templates downloads for a single monthly fee.
Blue ocean strategy is a growth strategy framework focused on the idea of creating an uncontested market spacei. A business strategy contains a number of key principles that outlines how a company will go about attaining these goals. But, lets first understand what is blue ocean and how it is different from red ocean strategy. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. A company equals everyone from the top to the front lines. Save hours of manual work and use awesome slide designs in your next presentation. Six principles of blue ocean strategy formulation principles. Lastly, the blue ocean strategy shows you how to create a winwin outcome. They have seen that the trouble lies in managers mental modelsingrained assumptions and. Blue ocean strategy and its implications for businesses. The second part describes the four principles of blue ocean strategy formulation. Blue ocean strategy six principles of blue ocean strategy reconstruct market boundaries focus on the big picture, not the numbers reach beyond existing demand get the strategic sequence right overcome key organizational hurtles build execution into strategy.
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